Pantone Color of the Year 2023: This is the trend color for next year

It’s that time again: The Color Institute Pantone presents the trendy colour for next year. Usually one, sometimes two, this year the choice falls on a shade of pink. “Viva Magenta” is the name of the nuance that sets the tone, and we’re honest: The fact that this color was chosen comes as little surprise to fashion professionals, because 2022 was a veritable pinkmania with Barbiecore. We have all the information for you below Pantone color of the year 2023 “Viva Magenta” summarized.


“Viva Magenta”: This is what you should know about the Pantone color of the year 2023

“Viva Magenta 18-1750” belongs to the red tones and draws its inspiration from nature. As a signal of strength, the nuance embodies courage and fearlessness as well as pulsating high spirits and optimism, which should encourage writing new (life) stories. “In our technological age, we want to be inspired by nature and what is real. ‘Viva Magenta’ is inspired by the red of cochineal, one of the most precious natural pigments and one of the strongest and brightest known in the world”, says Color Institute executive director Leatrice Eiseman. According to this, the Pantone color of the year should lead us “back to the cradle” and ensure that we connect more with the matter. The power of nature helps us to invigorate the spirit and build our inner strength. A nice idea that can already be seen in various social currents and trends.

@loewe, @jason.anderson

How is the trendy shade of red combined?

No matter what time of year, “Viva Magenta” is suitable in many different ways as an ideal styling partner. As a tone-in-tone look or to set accents. Because the Pantone color has a moderate nuance, it already shows absolute styling potential with which it shouldn’t be difficult to create a trendy combination. Works well with chocolate brown, grey, blue, black or natural tones.

Here you can get an insight into all past Pantone colors of the year:

The color institute Pantone has been choosing the color of the year for 22 years, and here is an overview of all the trend shades.

  • 2022: “Very Peri”
  • 2021: “Ultimate Gray” and “Illuminating”
  • 2020: “Classic Blue”
  • 2019: “Living Coral”
  • 2018: “Ultra Violet”
  • 2017: “Greenery”
  • 2016: “Serenity” and “Rose Quartz”
  • 2015: “Marsala”
  • 2014: “Radiant Orchid”
  • 2013: “Emerald”
  • 2012: “Tangerine Tango”
  • 2011: “Honeysuckle”
  • 2010: “Turquoise”
  • 2009: “Mimosa”
  • 2008: “Blue Iris”
  • 2007: “Chili Pepper”
  • 2006: “Sand Dollars”
  • 2005: “Blue Turquoise”
  • 2004: “Tiger Lily”
  • 2003: “Aqua Sky”
  • 2002: “True Red”
  • 2001: “Fuchsia Rose”
  • 2000: “Ceruleans”

Here’s more about colors:

By Eily

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