MSCHF cartoon boots are going viral and we explain the trend behind it

Even non-fashionistas are not in the last few days red boots by MSCHF passed by who rule our feeds on all social media platforms. Stars, fashion professionals and even the BVG show how they style the chunky boots, which provide a lot of potential for fascination. But what is actually behind the design? Because contrary to all assumptions, the red ones are cartoon boots not just another polarizing fashion piece, but an indicator of a whole trend movement that has been announced for several seasons.

On February 16, 2023, American art collective MSCHF released the “Big Red Boot”, a boot that looks like it was taken from a 3-D cartoon. Fans of the hyped brand could buy the latest cult object for a proud 325 euros. A big momentum for sneaker heads, cartoon fans and internet culture, because at MSCHF one thing is certain: every release goes viral. The boots are no exception either and are discussed in various reviews, styled in fashion week looks and even shared as memes. Because especially the undressing caused complications at one point or another.

The “Big Red Boots” by MSCHF: How real does fashion have to be?

Instead of Red Bottoms, everyone now wants the “Big Red Boots” – even though they aren’t that practical due to their bulky XL design. But the hype is there, and even fashion opponents can’t help but keep the discourse going. It is now divided into two camps: the fans and skeptics. Not that unusual when you consider that other designers have already tried their hand at futuristic designs in recent years, which were popular within the fashion bubble but only raised questions outside: how real does fashion have to be, and isn’t it about creating some kind of fantastical escapism?